Social Media

Social media is now an integral part of any effective online marketing strategy. The main social media
sites are:

Facebook

Offering exceptional, low-cost marketing opportunities for small business, Facebook now has over 1 billion users. While that may seem like an outrageous number for small businesses to be targeting, Facebook offers a very powerful platform on which to build a presence. If you’re not already active on Facebook, you should get started right away.

Twitter

Twitter has grown tremendously over the past year. For many small businesses, it offers an incredible marketing platform. BusinessWeek profiled 20 ways that businesses could effectively utilise Twitter and this may provide you with some key pointers on how you may start to leverage Twitter for your own use.

Pinterest

The latest social media site to take internet communities by storm, Pinterest has already captured the attention of many leading brands, who have utilised marketing potential with great success. It is a perfect place for any ecommerce store or physical store selling goods. The picture-sharing nature of the site allows users to greatly increase the exposure of their items for sale and, if done correctly, can be a very powerful tool for driving targeted traffic to your site.