Mobiles now account for more than 10 percent of all internet usage worldwide. They are therefore a vital part of any long-term marketing strategy. The rise in demand and ownership of smartphones and tablets in the last 18 months has seen mobile traffic more than double, thus proving its importance.This means mobile apps are here to stay, as recent studies show the growth in that market is undeniable.
The features available through the use of mobile apps make their benefit invaluable. Push notifications – which have a 90% read rate – make it possible to convey special offers, new items or any other key information you may want to comunicate to your customers about.
Studies show that it is 7-10 times harder to acquire a new client than it is to retain an existing customer. This all goes to show how important it is to be in the forefront of your customers’ minds via their mobile.